360 SMS App Review

Teams running sales or support out of Salesforce often end up bolting on a separate texting tool, which means conversations live outside the records they're supposed to update. 360 SMS App is an AppExchange package that puts SMS, WhatsApp, and several other channels natively inside Salesforce, so texting triggers from workflows and every reply logs against the contact or case that started it. This review covers what's verifiable from the vendor's own site, what pricing looks like, and where the evidence runs thin.

Verdict at a glance

What is 360 SMS App?

It's a Salesforce AppExchange application, not a standalone platform — you install it into an existing Salesforce org rather than sign up for a separate account. Once installed, it adds SMS and MMS sending, plus channels like WhatsApp, WeChat, Viber, Kakao, LINE, Instagram, and Facebook Messenger, as native record types and automation triggers inside Salesforce. Messages send from Process Builder or Apex-driven workflows, from bulk actions on reports and list views, or as live two-way conversations from a rep's console. The vendor also advertises a set of AI add-ons: auto-drafted replies, real-time translation, sentiment analysis, and message template quality scoring.

How it works

Because it's a managed package, setup starts on the Salesforce AppExchange listing rather than a normal signup form; the vendor claims installation takes about two minutes, with a free trial to test the core texting flow. From there, admins configure automation (which numbers send from which flows, what triggers a text) and reps work conversations from a threaded inbox view layered on top of standard Salesforce records. Teams that already run their pipeline through Process Builder or Flow get the most value, since 360 SMS App plugs texting into logic that already exists rather than requiring a parallel automation system.

Pricing

360 SMS App does not publish pricing on its website, its pricing-page URLs return 404, and no plan tiers, per-user costs, or message-volume pricing are disclosed anywhere in the public site. The vendor points prospects to a quote request instead. That's consistent with a lot of enterprise Salesforce AppExchange tooling, where list price varies by seat count, channel mix (adding WhatsApp or other channels typically costs more than SMS alone), and message volume — but it also means there's no way to do the real-cost math we'd normally run here. Budget for a sales conversation, and push specifically on per-channel and per-message costs, since those are the line items most likely to surprise you later.

What we could and couldn't verify

The vendor's own site claims "1,200+" positive reviews, and 360 SMS App has an AppExchange listing and appears on review aggregators, but we could not pull a verified star rating or review count from G2, Capterra, or the AppExchange listing itself — those pages render client-side and returned no usable content through our research tools, and we won't cite a number we can't confirm. We also found no accessible Reddit or Trustpilot threads discussing the product specifically. In short: there's a real user base behind this app based on how long it's been on AppExchange and the breadth of its feature set, but we don't have independently verifiable sentiment data to report, positive or negative. Treat the vendor's own review count as a vendor claim, not a verified third-party figure.

Pros and cons

Pros

• Texting lives inside Salesforce records instead of a separate tool
• Wide channel coverage beyond SMS: WhatsApp, WeChat, Viber, Kakao, LINE, Instagram, Messenger
• Automation hooks into existing Process Builder/Apex logic rather than a new system
• AI translation and sentiment analysis are unusual features for a CRM texting add-on
• Free trial available with a fast advertised install

Cons

• No public pricing anywhere on the site — every buyer starts from a blind quote request
• Requires an existing Salesforce org; not usable standalone
• No independently verifiable review data at time of writing
• AppExchange managed packages can carry ongoing admin overhead (permission sets, license assignment) that standalone SaaS tools don't

Alternatives

• SMS-Magic — another long-running Salesforce-native texting package with similar two-way conversation and automation features; a natural first comparison since it targets the same buyer.
• Textline — standalone business texting platform with a Salesforce integration rather than a native package; simpler if you don't need deep in-CRM automation.
• Salesforce Digital Engagement — Salesforce's own first-party messaging add-on for Service Cloud, worth checking if you're already paying for Service Cloud licenses.
• Twilio (direct, with a Salesforce connector) — more setup work, but full control over channels and costs if you have engineering resources to build the integration yourself.
• EZ Texting — simpler, marketing-oriented SMS platform for teams that don't need deep CRM-native automation.

Who should use 360 SMS App — and who shouldn't

Good fit: Salesforce shops already running sales or support workflows through Process Builder or Flow that want texting to inherit that automation instead of living in a separate app; teams needing more than SMS (WhatsApp, Instagram, Messenger) attached to CRM records; regulated industries where a message needs to be logged against a case or contact automatically.

Poor fit: teams not on Salesforce (this only works as an org add-on); anyone who needs pricing certainty before a sales call, since nothing is published; teams that just want simple standalone SMS without CRM automation, where a lighter tool will be cheaper and faster to stand up.