Looti Review

Looti applies AI to the front end of B2B prospecting: finding the right audience. The platform generates hyperqualified lead lists by letting its AI identify accurate audiences for your offer, which you then fine-tune with more than 20 filters until the targeting matches your ideal customer profile. Contact information comes included, built-in data cleaning strips out the junk that plagues scraped lists, and integrations push finished audiences into the tools you already run, including HubSpot and Pipedrive.

Key Features

• AI-generated hyperqualified B2B lead lists
• 20+ filters for audience fine-tuning
• AI-driven audience discovery
• Contact information included with leads
• Built-in data cleaning
• Integrations with HubSpot, Pipedrive, and other tools

Who It's For

Looti is aimed at businesses that want qualified B2B leads without maintaining a data team or wrestling with a heavyweight database product: startups finding their first repeatable segments, agencies building lists for clients, and sales teams that want audience discovery to be faster than manual filtering. The combination of AI discovery plus manual fine-tuning suits users who know roughly who they sell to but want help finding lookalikes at scale. Pricing is not clearly published, so check the site or book a demo for current plans. Alternatives include Clay for flexible enrichment workflows, Wiza for LinkedIn-sourced contacts, and databases like Bizzy, OpenMart, and Airscale.