Lusha Review

Lusha is one of the most widely used names in B2B contact data, built around verified emails and direct-dial phone numbers that reps can act on immediately. The platform pairs its database with live leads and real-time updates, so audiences arrive enriched and ready to reach rather than needing a second cleanup pass. Buying signals attached to verified contacts help teams prioritize who to contact first, a conversational interface speeds up pipeline building, and the company emphasizes clean, compliant data practices, a real consideration for teams selling into regulated markets.

Key Features

• Verified emails and phone numbers for B2B contacts
• Live leads with real-time data updates
• Buying signals attached to contacts
• Enriched, ready-to-reach audience building
• Clean and compliant data practices
• Chat-style workflow for building pipeline faster

Who It's For

Lusha serves sales, marketing, and recruiting teams that need reliable contact data without enterprise procurement cycles. It is popular with SDRs who live in the browser extension, pulling contacts as they prospect on LinkedIn, and with smaller teams that find ZoomInfo-class platforms oversized. Paid plans start at $22.45 per month for Pro and $52.45 per month for Premium, billed annually, which keeps the entry point accessible. Alternatives include Clay for workflow-driven enrichment, BetterContact for waterfall data coverage, and Telescope, RightBound, Genesy, and Datagma for different takes on AI-assisted prospecting data.