Propensity is an account-based marketing platform. It combines AI audience building, website de-anonymization, contact-based advertising, and omnichannel campaigns with contact-level attribution.

How much does Propensity cost?

The Essential ABM plan starts at $1,000 per month per team. Strategic ABM is $2,000 per month.

Who is Propensity best for?

It fits B2B marketing and RevOps teams that want to run ABM quickly without enterprise-platform complexity. Teams pairing buying signals with outbound sales follow-up see the most value.

What are alternatives to Propensity?

Bombora covers intent data, Attribution and C3 Metrics focus on attribution, and B2Brain supports account intelligence. Full ABM suites like Demandbase are the heavier enterprise alternative.

Propensity Review 2026: Pricing, Features & Alternatives

Propensity compresses account-based marketing into something a small team can actually run. The platform builds audiences with AI, de-anonymizes website visitors so you know which target accounts are showing interest, and activates omnichannel campaigns including contact-based advertising against those audiences. Its attribution works at the contact level, showing which people at which accounts engaged, and CRM integrations move hot accounts straight to sales.

Key Features

Contact-level attribution across campaigns
Contact-based advertising to target accounts
Website de-anonymization for buyer signals
AI audience builder
Omnichannel campaign activation
CRM integrations for sales handoff

Who It's For

Propensity is aimed at B2B marketing, sales, and RevOps teams that want ABM without the operational weight of legacy enterprise platforms. It suits teams activating their first real ABM motion, and teams upgrading from older tools that made every campaign a project. For outbound teams, the buying signals and de-anonymization data sharpen cold outreach timing: reaching out when an account is actively researching beats any sequence cadence. Pricing starts at $1,000 per month for the Essential ABM plan, with Strategic ABM at $2,000 per month per team.