RB2B is a website visitor identification tool that identifies individual people, not just companies, visiting your site. It pushes those profiles to Slack and your CRM so sales can act quickly.

How much does RB2B cost?

The PRO+ plan is $149 per workspace per month, available on monthly or annual billing.

Who is RB2B best for?

It is best for B2B sales and marketing teams with meaningful website traffic who want to convert anonymous visitors into outreach-ready leads. Teams with mostly US-based traffic tend to benefit most.

What are alternatives to RB2B?

Alternatives include Clearbit, ZoomInfo, Demandbase, Bombora, and Apollo, though most of those identify companies rather than individual visitors.

RB2B Review 2026: Pricing, Features & Alternatives

RB2B goes a step beyond traditional visitor identification: instead of only telling you which companies visited your website, it works to identify the actual people. Those person-level profiles flow straight into Slack or your CRM, where filtering and routing rules separate hot leads from noise. From there, reps can connect via LinkedIn or email while the visit is still fresh. With more than fifty app integrations and SOC 2 Type II compliance, it slots into existing revenue stacks without much friction.

Key Features

Person-level identification of website visitors
Native integrations with CRM and Slack
Filtering and routing for hot leads
Outreach connection via LinkedIn and email
Over fifty app integrations
SOC 2 Type II compliance

Who It's For

RB2B is built for B2B sales and marketing teams that generate real website traffic but convert too little of it, since most visitors never fill out a form. SDR teams use it to trigger timely outreach to warm visitors, and marketers use it to understand who their content actually reaches. It is US-focused by nature of the identification approach, so teams with primarily US traffic will see the strongest results. Paid pricing starts at $149 per workspace per month for the PRO+ plan, billed monthly or annually.