Most website traffic leaves without identifying itself, and Retention.com exists to claw that audience back. The platform performs identity resolution on anonymous visitors, recognizing high-intent shoppers in real time so brands can add them to email flows and personalized campaigns they would otherwise never enter. Because it plugs into your existing marketing stack, identified visitors flow straight into the tools you already use, driving incremental revenue from traffic you already paid to acquire.
Retention.com is built primarily for ecommerce brands and publishers that live and die by the size and quality of their email lists. Teams running abandonment flows will get the most immediate value, since identifying more visitors directly expands how many people those flows can reach. It also suits businesses of any size that want to boost repurchase rates and reclaim revenue lost to anonymous browsing.