Ringy sells a CRM built around the phone rather than around records: a cloud softphone, local caller ID, call recording, SMS and email drips, and an optional power dialer, all on one subscription with metered telephony underneath. This review covers the verified pricing, the usage math most buyers miss, and what we could and could not confirm independently.
| Best for | Insurance, recruiting, and other call-heavy teams that live in a dialer |
| Starting price | $119/month for the Ringy CRM plan |
| Real cost | ~$190/month once the power dialer is added, plus metered calls, texts, and numbers |
| Setup speed | Self-serve signup with a free trial advertised (length not published) |
| Standout feature | Telephony, texting, drip automation, and CRM in a single subscription |
| Biggest caveat | Core outbound features are paid add-ons, and usage is billed per minute and per message |
| Third-party rating | No verifiable independent rating found at the time of writing |
Ringy sits in the same category as a sales-engagement platform, but the center of gravity is voice. The base plan bundles the CRM with a VoIP softphone, click-to-call, call recording, local caller ID, lead management, lead distribution, sales pipeline, reports, and agent coaching. On top of that sit automated campaigns: SMS and email drip sequences that keep leads warm between call attempts.
That combination is the pitch. Teams running a phone-first motion typically stitch together a CRM, a dialer, and a texting tool from three vendors; Ringy replaces those with one login and one bill. The company markets itself to insurance agents, recruiters, financial services, agencies, call centers, and small outbound teams — segments where a rep's day is measured in dials, not demos.
Leads enter by import, form, or API, and the distribution system routes them to reps. From a lead record a rep can click to dial through the softphone, open a texting thread, or enroll the contact in a drip campaign that fires SMS and email on a schedule. Calls are recorded for coaching, and local caller ID is used to lift pickup rates. A mobile app extends the same workflow off the desk.
The power dialer, which is what makes a high-volume calling motion practical, is not part of the base plan — it is a separate monthly add-on, as are call scripting and the AI tooling.
| Line item | Price |
|---|---|
| Ringy CRM plan | $119/month |
| Power dialer | +$70/month |
| Call scripting | +$10/month |
| AI tools | +$10/month |
| Local phone number | $1/month each |
| Outbound calling | $0.01/minute |
| Outbound SMS | $0.01/message |
| Email sends | $0.001/email |
The base plan includes an allowance of 1,000 outbound minutes and 1,000 texts per month, and Ringy states unused amounts roll over. Inbound calls and SMS are advertised as free, as are unlimited video meetings.
The real math depends on dial volume. A rep making 2,000 outbound minutes and sending 2,500 texts a month, with the power dialer enabled and three local numbers, lands around $217/month: $119 base, $70 dialer, $10 in call overage, $15 in text overage, $3 in numbers. Add scripting and AI and it is closer to $237. That is still cheap against three separate subscriptions, but it is roughly double the advertised headline, and the metered portion scales with exactly the activity a growing team wants more of.
One pricing detail we could not confirm: the page presents "$119/mo" without stating whether that figure is per seat or flat for the account. For a two-person team the difference is $119 versus $238 a month, so ask before signing. A promotional $20-off-for-six-months banner was live when we checked, with a stated expiry that had already passed — treat any discount as something to confirm in writing.
Pricing, add-on costs, included allowances, and the feature list above all come from Ringy's own site, fetched fresh. Everything Ringy claims about outcomes — pickup rates, replacing roughly $1,990/month of competing tools — is a vendor claim we did not test and are not endorsing.
On third-party sentiment, we came up empty. We found no independently accessible rating or review base for Ringy with a meaningful sample size at the time of writing. That is not a knock on the product, but nobody should read the absence of complaints as evidence of quality. Lean on the free trial and ask for reference customers in your vertical rather than on aggregate scores.
Pros
Cons
Good fit: small and midsize teams whose pipeline moves by phone and text — insurance agencies, recruiters, and inside sales groups tired of paying for a CRM, a dialer, and a texting tool separately. If your reps make a few thousand dials a month and you want one bill and one place for call recordings, the bundle is priced reasonably.
Poor fit: email-led outbound teams, who will find the sequencing shallow next to dedicated platforms; organizations that need forecast-stable software budgets; and anyone whose due diligence requires a substantial public review base.
$119 / month
+$70 / month
+$10 / month
+$10 / month
+11 more