Sniff Review

Sniff works like a research assistant that never stops scanning social media. Live searching surfaces relevant conversations in real time, so instead of discovering a prospect's complaint or question days later, you see it while a reply still matters. The tool is built around signal over noise: it helps you spot what matters quickly, track your audience and competitors, and treat social listening as a source of pipeline rather than just brand monitoring. Any business that wins deals by showing up in the right conversation at the right moment can use it as an always-on scout.

Key Features

• Live searching for real-time social insights
• Social listening tuned for opportunity spotting
• Audience and competitor tracking
• On-demand instant research assistant
• Fast surfacing of high-relevance conversations

Who It's For

Sniff suits founders, marketers, and service firms that generate business from social conversations. Professional services are a notable use case; a legal firm, for example, can watch for people describing problems it solves, such as fraud disputes or unfair treatment, and reach out while the need is live. Pricing starts at $29 per user per month on the Pro plan, with a Business plan at $499 per team per month for larger organizations.