Tolstoy Review

Tolstoy brings interactive video into the online shopping journey. E-commerce brands use it to embed shoppable videos on product pages, generate AI images and video content, and personalize how shoppers move from browsing to checkout. Beyond video, the platform includes an AI sales chatbot for personalized recommendations, virtual try-on to build buyer confidence, and engagement analytics that show which media actually drives conversions.

Key Features

• Shoppable videos that let customers buy without leaving the content
• AI generation of product images and videos
• AI sales chatbot for personalized shopping conversations
• Virtual try-on to reduce purchase hesitation
• Media engagement tracking and insights
• AI-generated hyper-personalized emails

Who It's For

Tolstoy is built for e-commerce and direct-to-consumer brands that want richer product experiences than static images can deliver. It suits merchandising and growth teams focused on lifting conversion rates with video and personalization, from smaller boutique stores to established online retailers. Because pricing is per user starting at a low entry point, small teams can trial it before rolling video commerce out across a full catalog.

Published pricing starts at $19 per user per month on the Plus plan, with Pro at $99 and Max at $299 per user per month for teams that need more advanced capabilities.