Vector Review

Most ad targeting works at the account or demographic level; Vector works at the contact level. The platform de-anonymizes website visitors and combines that with buyer intent signals to build audiences of specific people who are actively in-market, then activates those audiences as ads on LinkedIn and other channels. The result is advertising that follows real buying behavior rather than broad firmographic guesses.

Key Features

• Builds contact-level audiences instead of account-level segments
• Activates ad campaigns triggered by buyer intent signals
• De-anonymizes website visitors
• Syncs audiences to LinkedIn and other ad platforms
• Matches buyers active in your key market spaces
• Integrates with the rest of your go-to-market tech stack

Who It's For

Vector suits B2B marketers and sales teams who want their ad spend concentrated on people showing real buying signals, and who want marketing and outbound working from the same audience data. It is particularly relevant if you already invest in LinkedIn ads and want tighter, dynamically updated targeting instead of static lists. Pricing starts at $399 per workspace per month on the Plus plan, with a Growth tier at $3,000 per workspace billed annually, positioning it for teams with an established demand generation budget rather than early experimentation.