Wiza Review

Wiza sells one workflow: turn a LinkedIn search or a filtered database query into a clean export of verified emails and phone numbers. Its pitch against the legacy databases is freshness — records get validated when you pull them, not whenever the vendor last refreshed a table. This review covers verified 2026 pricing, where the cost math gets awkward, and what 537 G2 reviewers actually report after using it.

Verdict at a glance

What kind of tool Wiza is

Wiza is a contact data and enrichment tool, not an outreach platform. It finds the emails and phone numbers behind people you have already identified, then hands them to your CRM or sequencer. There are two ways in: a Chrome extension that sits on LinkedIn and Sales Navigator, exporting a whole search result set or a single profile, and Wiza Prospect, the database side — filter by title, headcount, revenue, and funding across what the vendor advertises as 850 million-plus contacts.

The distinction Wiza leans on is real-time validation. Most databases sell you a stored record and let you discover at send time whether it still works. Wiza verifies at the moment of export and, on the credit plans, only charges for addresses that come back valid. It advertises 99%-plus deliverability, which is a vendor claim rather than a measured figure.

How it works

The practical loop is short. Build a Sales Navigator search, open the extension, and export. Wiza verifies what it finds and returns a CSV or pushes records into a connected CRM. Beyond work emails it looks for personal emails, direct dials, and cell numbers — which is why recruiters make up a meaningful slice of the user base. API access exists but is gated to the Team plan, so anyone planning to enrich programmatically should price that tier from the start.

Wiza pricing (2026)

The real math, which the pricing page does not spell out:

• Monthly plans are expensive per record. Starter is $49 for 100 valid emails, or $0.49 each. The $99 Email plan works out near $0.20. Overage is cheaper than the base allowance at $0.15 per email — an odd inversion that punishes light users.
• "Unlimited" has a ceiling. The annual plans advertise unlimited email reveals, but they carry a 2,500 exports per month cap. That is generous for one rep and restrictive for anyone running list builds at agency scale.
• Phone numbers are the upsell. On the Email plan, phones bill at $0.35 apiece. Pull 300 in a month and you have spent $105 on top of $99 — more than the $199 Email + Phone plan would have cost. If you need mobile numbers at all regularly, the phone plan is the cheaper line.
• Everything is per seat. Three reps on the annual Email + Phone plan is $5,970 a year before anyone touches the Team tier.

One note on sourcing: Wiza's plan lineup as republished on third-party listing pages does not match the current vendor pricing page, showing a different tier structure and a far higher export allowance. The figures above are from Wiza's own page. If an export ceiling matters to you, get it in writing before signing an annual term.

What users say

Wiza holds a 4.5 out of 5 on G2 from roughly 537 reviews as of July 2026. The distribution is heavily top-loaded: about 382 five-star and 128 four-star ratings, against 19 threes, three twos and three ones. That means roughly 95% of ratings sit at four stars or better and the entire critical tail is under 5% of the corpus.

A pattern that lopsided deserves interpretation rather than applause. Reviews cluster tightly by date — dozens land within the same few weeks — and a striking number come from people who say outright that they had only just signed up, had not used the product enough to have complaints, or were still learning the platform. At least one reviewer states plainly that they were completing the survey in order to collect free credits. None of that makes the reviews fake; it does mean the score largely measures first-session impressions from a credit-incentivized cohort of small-business users, not durability across months of list building. Read 4.5 as "easy to start and pleasant on day one," not as a verdict on data quality at volume.

G2's per-feature scores are the more useful instrument, because they force reviewers to grade specific things. There the picture is consistently good but noticeably cooler than the headline: contact data accuracy scores 81% across 110 reviews, company data accuracy 84%, contact data availability 84%, technographic data 78-80%, CRM integration 79%, and API coverage 78%. What scores highest is the mechanics — the browser extension at 86% across 32 reviews, and platform performance and reliability at 86%. In other words, reviewers rate the wrapper more highly than the data inside it, which is exactly what the free-text says too.

The positives that repeat. Speed is the dominant theme: the Sales Navigator to CSV to CRM loop collapses work that people previously did by hand, and reviewers across 2024 and 2025 describe getting productive within minutes of installing the extension. The second recurring positive is support — unusually, it shows up inside critical reviews as well as glowing ones, with several users noting fast and even off-hours responses. Third, recruiters and relationship-driven sellers single out personal emails and mobile numbers as the thing they cannot get elsewhere.

Coverage and match rate is the biggest complaint. A recurring theme across 2024-2025 reviews is that Wiza returns nothing for a meaningful share of targets. One small-business SDR wrote that most of the time it "just returned no results," and that waiting through processing for empty output pushed the team elsewhere. A November 2024 reviewer put the hit rate at roughly 40% of the firms they searched. An older account noted that match rates fall away once you prospect outside large tech companies. This bites hardest if your ICP is non-US, non-tech, or small companies; several reviewers specifically flag smaller firms failing to surface in search at all. The mitigation is cheap and obvious: run the 20 free credits against twenty prospects you can verify yourself before you pay for anything.

Phone data draws sharper criticism than email. Reviewers treat these as two different products, and phones come off worse. An enterprise reviewer said phone accuracy was the weak spot while praising the LinkedIn integration; another two-star review complained specifically that mobiles were what it failed to find; a UK-based user on an otherwise positive four-star review said direct dials and business mobiles for UK prospects were a struggle. Since phone access is the difference between the $99 and $199 tiers, this is the one claim worth testing on the free tier before upgrading rather than after.

Verification is not the same as currency. The pitch is validation at export time, and it does appear to reduce hard bounces — several reviewers report clean sends. But a September 2024 reviewer described pulling a record for someone still listed in a role they had left in 2021, and separately being told data was unavailable for a contact they then found on Google in seconds. Verifying that a mailbox accepts mail says nothing about whether the person still works there, and another reviewer noted that email domains at larger enterprises sometimes fail verification outright.

Price complaints are structural, not just grumbling. Cost objections run through the critical reviews and a fair number of four-star ones, overwhelmingly from small businesses. The specific irritation is not the headline number but the shape: paying a monthly subscription and then per-record charges on top for phone numbers, which one 2024 reviewer described as petty given they were already paying. Others report credits evaporating on a single large list build. The five-star reviews that mention price mostly come from people comparing against six-hundred-dollar enterprise contracts; the critical ones compare against cheaper credit-based tools. Both are right about their own situation, which is a good reason to do the per-record math above rather than trust either camp.

The sharpest single complaint is old and about billing clarity. A 2021 reviewer described selecting filters for both valid emails and phone numbers, then being billed for the full match set including records flagged risky, and reported that support defended the charge rather than acknowledging the ambiguity. A 2020 review from an agency owner separately alleged unpaid affiliate commissions alongside bugs and downtime. Both are five-plus years old with no recent echo, and the current pay-only-for-valid-emails framing reads as a direct answer to the first. Still, read the credit rules before your first large export.

Onboarding friction is a smaller but real cluster. Several of the three-star and below reviews come from people who never extracted a single email: they found the vocabulary confusing, did not expect to install a browser extension, or hit a broken extension link. Wiza is built for repeated list workflows and quietly assumes that shape of use. If you want one address once, you are the wrong buyer.

On verification: the G2 rating, review count and per-feature scores above were checked directly in July 2026. Trustpilot and Capterra we have not verified independently, so nothing from those platforms is cited here.

Pros and cons

Pros

• Verification at export time, with billing only for valid emails on credit plans
• Genuinely fast LinkedIn and Sales Navigator workflow — the extension and platform reliability are the highest-scoring items in G2's feature breakdown
• Free tier requires no credit card, so both the accuracy claim and your own match rate are cheap to test
• Personal emails and mobile numbers, not just work addresses, which is why recruiters over-index in the review base
• Support responsiveness comes up repeatedly, including inside critical reviews

Cons

• Match rates are uneven outside US tech and larger companies; blanks are the most common complaint by volume
• Phone data is rated noticeably weaker than email, including by reviewers who are otherwise positive
• Per-user pricing scales badly for teams compared with pooled-credit competitors, and phone credits are a separate line on the email-only plans
• The annual "unlimited" plans are capped at 2,500 exports per month, and API access is Team-tier only
• The 4.5 rating rests on a heavily incentivized, first-week-heavy review base, so it overstates confidence about long-run data quality

Wiza alternatives

• Apollo.io — database plus sequencing in one product, with a far cheaper entry price; data freshness is the trade-off, and it is the tool Wiza reviewers most often name on price.
• Lusha — similar LinkedIn extension workflow, strong on direct dials, comparable per-seat pricing.
• Cognism — enterprise-grade with phone-verified mobile numbers and better European coverage; sales-led pricing, much higher floor. Worth a look if the UK and EU phone gaps above are your problem.
• Clay — waterfall enrichment that queries many providers including this category, so you pay per found record rather than per seat, and blanks from one source get backfilled by another.
• Findymail — narrower and cheaper, focused on verified email finding with low bounce rates and no phone ambitions.
• Prospeo — budget LinkedIn email and mobile extraction, credit-based rather than seat-based.

Who should use Wiza — and who shouldn't

Good fit: individual reps and small teams — the review base is dominated by companies under 50 employees, and that is who the product is shaped for; recruiters who need personal emails and mobiles rather than work addresses; anyone prospecting US technology companies through Sales Navigator; and teams whose current provider is burning sender reputation on stale addresses.

Poor fit: large teams, where per-seat costs compound fast; high-volume list builders who will hit the 2,500 export ceiling; developers wanting API enrichment without buying the Team tier; anyone whose targets are mostly outside the US or outside tech, where reported match rates fall off; and buyers who need reliable mobile coverage in the UK and Europe, where the criticism is most specific.