Automa Review

Automa sells no-code automation: a visual, drag-and-drop builder for assembling bots that click, scrape, and fill forms, with AI layered in to handle branching decisions. This review covers what's verifiable from the current vendor site and what isn't, since public pricing and third-party sentiment are both thin.

Verdict at a glance

What is Automa?

Automa began life at automa.site as a Chrome extension for building browser automations visually — record-and-replay style bots for clicking, scraping, and form-filling without code. The vendor's domain now 301-redirects to goautoma.com, where the same brand has grown into three product lines: the original browser Extension, a broader cloud RPA platform, and a separate "AI Agent" offering. The current marketing pitch — "AI as the brain, RPA as the hands" — layers AI-driven decision logic on top of the older click-and-replay mechanics, aimed at non-developers across finance, support, HR, sales, and operations.

How it works

Workflows are built by dragging blocks onto a canvas rather than scripting, the same general pattern as Zapier or Make, but oriented toward in-browser actions rather than pure app-to-app triggers. Paid tiers add "Magic Commands & Flows," XPath-based element capturing for more resilient selectors than plain click-coordinates, cloud triggers, scheduled runs, and a work-queue/dispatch system for running several bot instances at once. Enterprise adds a private marketplace section plus what the vendor calls an "Exclusive Success & Support Manager" and custom consulting.

Automa pricing (2026)

The only dollar figure the current pricing page confirms is $0 for the Free plan: one developed app, 30 minutes per day of third-party app runtime, console access, and the public marketplace, with no credit card required. Pro and Enterprise are shown only as feature checklists on the public page — a Monthly/Annually toggle appears with a stated 50% discount for annual billing, but the actual per-seat price is gated behind account creation. We couldn't confirm a number, so budget conversations should start with a direct quote rather than any figure quoted secondhand (older third-party listings citing a specific monthly price for Automa should be treated as unconfirmed until you see it inside your own account).

What we could and couldn't verify

We verified Automa's current feature set and Free-plan limits directly from goautoma.com. We could not verify Pro/Enterprise pricing, or vendor claims about user counts and enterprise customers — treat those as advertised, not confirmed. Independent sentiment is thin: G2 and Trustpilot pages returned access errors rather than readable review data, and no substantive Reddit discussion of Automa or goautoma.com surfaced in research. That absence isn't evidence the product is bad — it just means there's no public review base yet to weigh against the vendor's own claims, which is itself useful to know before budgeting for a paid tier.

Pros and cons

Pros

• Free tier with no credit card required, so you can test the builder before paying
• Browser-extension origin means the core workflow builder is genuinely approachable for non-developers
• AI-assisted branching (OCR/NLP) and XPath capturing on paid tiers address common brittleness in simple record-replay bots
• Enterprise tier bundles a private marketplace and dedicated support for larger rollouts

Cons

• Paid pricing isn't public — creating an account is required just to see numbers, which complicates comparison shopping
• No independent review base (G2/Trustpilot/Reddit) available to check real-world reliability or support quality
• Vendor claims about team counts and enterprise customers aren't independently confirmed
• The rebrand from automa.site to goautoma.com means older reviews or screenshots of "Automa" may describe an earlier, simpler version of the product

Automa alternatives

• Zapier — the default no-code automation choice, with a far larger app-to-app trigger library but no browser-level clicking or scraping
• Make (formerly Integromat) — visual, node-based automation with more advanced branching logic than most Zapier-style tools
• UiPath — enterprise RPA incumbent with a much larger public track record, at a higher price and implementation overhead
• axiom.ai — a closer comparison: a Chrome-extension-first, no-code browser bot builder aimed at non-developers
• Bardeen — AI-assisted browser automation with a similar record-and-automate pitch
• n8n — open-source, self-hostable workflow automation for teams that want full control without per-task vendor lock-in

Who should use Automa — and who shouldn't

Good fit: non-technical operators automating repetitive browser tasks — form filling, scraping, simple data entry — who want to start free before paying, and teams comfortable evaluating a product without published pricing.

Poor fit: buyers who need exact cost comparisons before a sales call; teams that weight G2/Trustpilot review volume heavily in vendor selection, since Automa doesn't yet have a visible public one; anyone who needs confirmed enterprise references rather than vendor-stated customer counts.