Proton Review

Proton is a CRM built specifically for distribution, an industry where reps manage thousands of SKUs and hundreds of accounts that generic CRMs handle poorly. Its AI studies live sales data and tells reps who to call, what to sell them, and when to follow up, turning order-takers into proactive sellers. An AI assistant absorbs the busywork that normally keeps reps out of selling conversations, and new hires ramp faster because the system surfaces the account knowledge veterans carry in their heads. The platform is SOC 2 Type II compliant.

Key Features

• AI-powered CRM purpose-built for distributors
• Proactive selling suggestions for every rep
• Live access to sales data
• AI assistant that handles administrative busywork
• Fast ramp-up for new sales hires
• SOC 2 Type II security compliance

Who It's For

Proton is for distribution companies, industrial, medical, electrical, and similar wholesale businesses, that want revenue growth from their existing customer base and rep team. It fits organizations whose reps currently react to inbound orders and could sell far more with data-driven prompts about reorder timing, product gaps, and churn risk. Pricing is not clearly published, so expect a demo and a quote based on rep count.